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The EmuMagic™ Logo is More Than Just A
Cute Drawing.
It is Filled With Australian Aboriginal
Lore, Culture, and Legend.
Aboriginal
lore is based upon the Dream World and the Dream Time is centered upon the
Emu. The strange, unique and nomadic,
solitary bird that roams throughout Australia, New Guinea
and New Zealand.

Aboriginal
life is depicted in picture grams as being a triangle. All life centers on the three points of the
triangle: The Human World; The Physical World and The Sacred World.

The Human World Contains
1. The Capacity To Adapt
2. The Rules of Behavior:
i.
Secrecy
ii.
Who You Can Marry
iii. Who Is Responsible For Owning and
Taking
Care Of Places
3. People
4. Ceremonies:
i.
Story Telling
ii.
Singing
iii.
Dancing
iv.
Painting
V.
Teaching
5. Family Relationships
The Physical World Contains
1. The Sky
i.
Stars
ii.
Moon
iii.
Sun
2. The Land
i.
Trees
ii. Waterholes
iii. Rocks
3. The Animals
The Sacred World Contains
1. Law
i. God’s Law
ii.
Differs from White Law in that it Cannot
Change
2. Punishment
3. Increased Care of Country
4. Stories
5. Healing
6. Seeing The Future
7. Explaining The World (Seven Sisters)
i. Creation
ii. Destruction
iii. Change
iv.
Relationships
From This
Aboriginal Philosophy the
EmuMagic™ Logo Is
Derived

Herein, The Emu is
centered upon the Arid Plain surrounded by the points of The Human World, The
Physical World and The Sacred World which rely upon the Emu for survival.
We call our
products EmuMagic™ because of the interconnection of The Human World, The
Physical World and The Sacred World Which the Aborigine refers to as Dream
Time or the “Time of Magic”.
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